Posts Tagged ‘Atlanta real estate’

Case Shiller Index Reported April 2011

Tuesday, April 26th, 2011

The latest Case-Shiller Index was published on Tuesday, April 26, 2011. As always, the index reports on data 60 days in arrears. Therefore, the index reports Metro Atlanta home values for February 2011. So what does the latest index show and what does that mean for home values in metro Atlanta?

Before we provide the answer, we want to make two caveats. First, the Case-Shiller index of home values is very different from average sale prices or median homes prices which only reflect what was actually sold in the market. If lower priced homes are selling more, then the average sales price will show a lower value than what market value may be for higher priced properties. The median price is simply the home sales price in the middle of the properties selected. The Case-Shiller Index reports on repeat properties sold and other factors which are generally better indicators of home values. Second, this index reflects the average home values for all of Metro Atlanta. Remember, people do not buy houses in America or even in metro Atlanta. They buy a specific property on a street in a local community. Real estate is local and every market is different. Your local agent expert can help you understand the specific metrics in your local market. However, these metrics are a good general indication on what is happening in our market.

Now for the news…. The February index continues a 7 month streak of falling home values.  The March 2010 index was the previous low before these past few months in Metro Atlanta. The current index reflects values similar to home values in the winter of 1999. But we are returning to a more normal seasonal pattern which tends to see home values rise in the spring and summer months with drops in the fall and winter. The February index is 99.47 which is 53% down from last month and 5.85% down from February of last year. The root cause for these results are the aggressive prices of short sales and foreclosures in our market. Click on the link below to open the Excel spreadsheet that shows the details of the latest index.

Case Shiller Index Atlanta – February 2011 Index – Reported April 2011

The peak of our market was July of 2007 according to the Case-Shiller index. Since July of 2007, our homes values have slipped 27.11%. We expect to see lower index numbers in March with increases in the spring and summer. If you average the Case Shiller Index for the past 12 months, we are down 23.30% from the peak. We expect the get to the 25% down range based upon the 2010 annual index over the next few months. We believe it is more effective to use the ”average of the past 12 months” or “trailing 12 months” as an indicator instead of reacting to a specific month. The big factor to watch will be the pace of short sales and foreclosures entering the market.

Remember, you will not know the bottom of the market until it is already passed. We believe that we are seeing the bottom of the market this winter and early spring. The AJC recently published a report from the Economic Forecasting Center at Georgia State University that predicted we would see over 60,000 jobs in 2011 and over 78,000 in 2012. A report from the Atlanta Regional Commission forecasts 3 million new residents in the next 30 years. Our conclusion is that we are seeing the bottom of homes values for Metro Atlanta but do not expect a robust recovery. We expect to see annual home values slowly increase over time with a few bumps along the way. In approximately 2013, we expect to see a seller’s market return and higher than normal appreciation for a few years. Contact us to learn more about future predictions and how that impacts your decisions.

If you look at the average annual Case-Shiller index for each year, here is how homes purchased in recent years would compare to the current index:

  • Homes Bought in 2000 – Loss of 3.64%
  • Homes Bought in 2001 – Loss of 8.75%
  • Homes Bought in 2002 – Loss of 12.14%
  • Homes Bought in 2003 – Loss of 14.91%
  • Homes Bought in 2004 – Loss of 17.80%
  • Homes Bought in 2005 – Loss of 21.75%
  • Homes Bought in 2006 – Loss of 25.32%
  • Homes Bought in 2007 – Loss of 25.80%
  • Homes Bought in 2008 – Loss of 18.90%
  • Homes Bought in 2009 - Loss of 8.24%

Yes, we are slowly climbing our way out of this unprecedented housing crisis – but we are not there yet. So where will home values go from here? The key factors that will impact our home values include the following:

  1. Demand From Buyers (We expect demand to improve for 2011.)
  2. Mortgage Rates/ Credit Availability (Average mortgage rates in the past 50 years were 8%. We expect to see historically low mortgage rates but expect to see rates rising during 2011. In a few years, we expect to see rates 1-2% higher. We also expect to see adjustable rate mortgages and other more exotic loan options disappear in 2011.)
  3. Supply/ Inventory Levels (We expect inventory to remain at slightly low to normal levels with a heavier mix of short sales and foreclosures for the next two years.)
  4. Competition from Short Sales/ Foreclosures (We expect to see significant numbers of short sales & foreclosures for the next two years. Analysts predict that short sales and foreclosures will be approximately 60% of the transactions in 2011. However, we do not expect a flood of foreclosures that drives the overall inventory too high. Banks are not likley to harm their own values.)

You and your agent should be carefully watching the trends for short sales and foreclosures. Yes, we will continue to see some ups and downs along the way, but home values will rise again. In a few years, short sales and foreclosures will return to normal levels. The new homes inventory will remain low. That means we will see an undersupply of homes for sale and values will begin to rise. In 5 or 10 years, many will look back and regret not buying their dream home when they had the chance! Check back for our next posts with the latest facts and insight that can make you money!

Race For The Home Event – $15,000 Down Payment Prize

Tuesday, April 26th, 2011

Mobile media, social gaming and real estate converge as Prudential Georgia Realty, HomeFinder.com and SCVNGR invite local Atlanta home buyers to play the HomeFinder.com Race for the Home on Saturday May 14th.

Prudential Georgia Realty, the leading real estate brokerage in Metro Atlanta and HomeFinder.com announced the 2nd annual HomeFinder.com Race for the Home event.  The event invites Metro Atlanta home buyers to participate in a one day, challenge-filled, location-based game on Saturday, May 14. Prudential Georgia Realty, together with HomeFinder.com and Google-backed mobile gaming company, SCVNGR, are hosting a real estate-inspired version of “The Amazing Race.” The home buyers who score the most points by successfully completing challenges at Prudential Georgia Realty open houses will win the $15,000 grand prize.  The HomeFinder.com Race for the Home will also help to raise funds for The Sunshine Kids foundation supporting children with cancer. 

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All Atlanta home buyers are welcome to sign up!  Any couple or team of two can participate and all ages 18 or over are welcome. Participants can register today at www.RacefortheHome.com and tell their story about why they should be chosen to play for the chance to WIN the $15,000 cash grand prize.  The grand prize award is sponsored by Prudential Georgia Realty, SunTrust Mortgage, the law offices of Weissman, Nowack, Curry & Wilco P.C., HSA and Georgia Natural Gas.

Prudential Georgia Realty Ranked #1 Real Estate Company By Atlanta Business Chronicle

Monday, April 4th, 2011
 
Prudential Georgia Realty was ranked the #1 real estate company in Metro Atlanta for 2010 by the Atlanta Business Chronicle.  The report is published annually and ranks local real estate companies by sales units and sales volume.  Notably, the company moved up from the 4th position in 2009 to the #1 position in 2010.   
 
Click Here To View The Ranking Report

This ranking is no surprise to insiders who track the real estate market.  Trendgraphix reports that Prudential Georgia Realty has consistently gained more market share than any large brokerage.  The company is #1 for transactions, #1 for buyers and #1 for listing inventory for 2010 in all FMLS counties. 

“The real estate market has changed dramatically and the old methods simply no longer work.  In the last three years, our company has made significant investments to build an advanced infrastructure of marketing, technology, information resources, training, coaching and support services.  While others have cut costs to survive the real estate downturn, we invested in our future,” said Prudential Georgia Realty President and CEO Dan Forsman. “These investments are paying off in better results for our clients and are attracting the best agents to our firm.”

So why is Prudential Georgia Realty gaining market share?  Some examples of the advantages that are paying off for Prudential Georgia Realty clients and agents include the following:

The PGR Advanced Property Marketing System is the most effective property marketing approach available and has been instrumental in driving the company’s leadership in listing inventory and listing sales.  The APMS is continuously updated and the company provides extensive training to ensure their agents have the systems, knowledge and skills to execute this more advanced methodology.    

PGR has exceptional capabilities and expertise in online marketing.  As part of the Online Marketing Advantage program, the company developed the industry’s most extensive and automated listing distribution.  Listings are syndicated to thousands of real estate websites with higher priority, distinction on the page and beautiful rich media to “bring the story of that property to life” online.  Realtor.com recognized the company as the first large brokerage to receive the prestigious Online Marketing Award of Excellence.  PGR has also invested in a comprehensive Search Engine Optimization program and is the #1 organic result on Google for Atlanta real estate searches.  PGR has extensive SEO programs for listings including YouTube videos for every listing, single property websites for every listing and mobile websites for every listing.  In addition, the company offers an SEO program for agents who want to target their website for local searches in their market. 

PGR has the most comprehensive set of information resources available for their agents to be the local market expert.  Today, the information available to consumers can be very confusing and often inaccurate.  PGR offers insight from a variety of sources including Trendgraphix, RealValuator, SmartNumbers, ViaSearch, RealtyTrac, RealList, Case-Shiller, Redlink, GSCCCA and a variety of automated valuation models, mls services and other sources.  PGR is a charter member of RREIN (the RIS Media Real Estate Information Network) which is the largest real estate content provider in the world.  RREIN gives our agents and clients access to voluminous real estate articles, videos and trends from experts around the country.  To assist agents in assimilating this vast array of information, the company offers extensive training and a regular dose of webinars from company and industry experts on the latest trends.  The net result is that PGR agents are more informed and can offer better local guidance to their clients for making the best real estate decisions.      

Mobile technology is quickly changing the way that real estate is found and information is shared.  PGR Mobile Solutions is the most comprehensive suite of mobile solutions available.  PGR Mobile Solutions includes a 24/7 text marketing service that allow consumers to text a custom code and get back property information immediately.  The agent is notified and can follow up to qualify the prospect.  Each property also has a QR code available to scan and get property information.  Each agent has their own mobile property search that is optimized to be used for any mobile device.  PGR agents have a full mobile website that can be launched from any mobile browser, a custom text code or a QR code.  The company also provides a series of mobile marketing campaigns with the website content designed specifically for mobile devices.  And finally, the company hosts a series of Race for the Home events – powered by SCVNGR.  These events are exclusive to Prudential Georgia Realty.  Participants play a mobile scavenger hunt through PGR open houses and the winner gets a $15,000 down payment towards the home of their dreams.

Social Media and evolving demographic trends are rapidly changing the way that consumers collaborate.  PGR Social Media solutions is a comprehensive approach to helping agents build professional social media sites and sharing rich content that helps support their real estate business – without overstepping the implied social boundaries of those mediums.  A part of this approach is the ability of seller clients to share information about their listings with their own contacts.  PGR has implemented a solution called “AnnounceMyListing” that fully automates this process.              

PGR offers the most comprehensive suite of real estate services.  The company is the leader in Corporate Relocation for Metro Atlanta.  Since 1945, we have worked with many 3rd party relocation providers to help thousands of corporate employees relocate to our market.  We are also members of leading real estate referral networks including Prudential Fine Homes International (leading luxury network), the Luxury Real Estate Network (largest luxury network in the world), the Realty Alliance (top 60 independent real estate companies in America) and the RREIN network.  This is one of the reasons our company is #1 for buyers.  We also have divisions that help our agents offer property management services, commercial real estate services, REO services and new homes marketing & sales services.  Our affiliated partners help our teams offer mortgage services, title services, home warranties, closing services, insurance services, job loss protection, short sale services and discounts on a variety of home products & services such as appliances, utilities and more.  Our goal is to make your move simpler and less expensive.  

Prudential Georgia Realty recognizes that the market has changed dramatically for both consumers and agents.  Our strategy is to help agents build a successful business based upon delivering exceptional value to their clients.  That is why we developed the Advanced Agent Business System, PGR Coaching, PGR University, PGR Labs and PGR Agent Marketing Services.  The AABS helps agents plan a more effective strategy including building their skills and implementing the right systems & resources that allow them to stay focused on delivering value for their clients.  PGR Coaching helps agents stay motivated and be accountable to their goals.  PGR University offers a wide variety of customized training programs – online and in the local branch.  These sessions provide extensive training on our websites, lead generation systems, collaboration technology, marketing solutions and ongoing skills development.  PGR Labs stays on top of the latest innovations – so our agents can stay focused on their clients.  And finally, PGR Agent Marketing Services provides expert resources to help supplement the virtual team needs of our agents.  These include graphic designers, website developers, marketing specialists, content writers, audio & video experts, database experts, admin resources and more.  All these systems and services are backed by our local branch network of the best brokers in the business and their talented local support staff. 

It is no surprise that Prudential Georgia realty is gaining market share.  We are delivering the future of real estate… Now!                                     

 

Americans Confident In Recovery Of Real Estate Market

Tuesday, March 29th, 2011

New national survey echoes Metro Atlanta consumers’ belief in real estate as a good investment. 

The majority of America’s potential homebuyers and sellers — 68 percent — believe that the real estate market and property values will recover in the next year or two, according to a new survey by Prudential Real Estate and Relocation Services, a Prudential Financial, Inc. [NYSE:PRU] company.  This exceeds the 47 percent of Americans who expected house prices would rise in a similar survey conducted in April 2010, underscoring a more bullish outlook for the real estate market today.  In addition, 86 percent of Americans believe real estate is a good investment despite the market volatility of the past few years. The Prudential Real Estate Outlook Survey of 1,253 Americans between the ages of 25-64 in the market for buying a home was conducted Jan. 20-27, 2011.

The national survey reveals that six in 10 respondents are more interested in buying real estate (58%) and are optimistic about buying given the momentum of the economic recovery (59%).  It also shows that although the price of many Americans’ homes declined during the recession, 89 percent recognize they can also buy a new house at a lower price. 

“This survey clearly demonstrates that Americans nationally and locally continue to be optimistic about the real estate market and believe that home prices will rise,” said Dan Forsman, President & CEO of Prudential Georgia Realty.  “A key take away from the survey is although consumers recognize that it is a good time to buy, they are concerned about their ability to sell their homes. This is one of the reasons for a slowdown in Metro Atlanta’s recovery.”   

For those on the fence about buying, uncertainty about selling an existing home (77 percent), concern about getting a fair price for the home (67 percent) and emotions (58 percent) are holding them back.  For those who have sold homes in the past year, despite the down market 78 percent report that they were satisfied with the sale.  Of these, 32 percent were very satisfied with the final price of their home and 46 percent were grateful they were able to sell given market conditions.  A relatively small number, 22 percent, indicated that they were disappointed or resentful about the price they received for their home.

The survey highlighted Americans’ interest in trading up their homes.  Of the 45 percent looking to trade up, 64 percent wanted more space or property, 49 percent a nicer house and 41 percent a better neighborhood.  Only 21 percent surveyed said they were looking to scale down, and 34 percent said that they wanted a similar home. 

The survey highlighted the importance of getting the right price in today’s market —74 percent of buyers believe that many homes could meet their needs and that price is a significant differentiator, while 26 percent stated that they were willing to pay top of market for a home that specifically suits their needs.  In setting the right price, however, sellers were split—with 53 percent wanting to price right at or slightly below market to attract more bids and 47 percent wanting to price slightly higher than market and hoping to find a buyer willing to pay more.  

The majority of respondents highlighted the importance of real estate agents in the process of buying or selling their home.  Seventy-five percent of those surveyed said that an agent is very important or essential to this process, with only 24 percent saying agents are helpful but not imperative. 

“Americans continue to see real estate agents as having a very important role in helping them price, buy and sell their homes; which is reflective of our market as well,” added [name].  “Although the data underscores the value real estate agents provide, it also shows that the industry needs to continue to work hard to meet clients’ unique needs.”   

The Prudential Real Estate Outlook Survey was conducted online. The margin of error is +/- 3 percent.

Case Shiller Index Reported March 2011

Tuesday, March 29th, 2011

The latest Case-Shiller Index was published on Tuesday, February 29, 2011. As always, the index reports on data 60 days in arrears. Therefore, the index reports Metro Atlanta home values for January 2011. So what does the latest index show and what does that mean for home values in metro Atlanta?

Before we provide the answer, we want to make two caveats. First, the Case-Shiller index of home values is very different from average sale prices or median homes prices which only reflect what was actually sold in the market. If lower priced homes are selling more, then the average sales price will show a lower value than what market value may be for higher priced properties. The median price is simply the home sales price in the middle of the properties selected.  The Case-Shiller Index reports on repeat properties sold and other factors which are generally better indicators of home values.   Second, this index reflects the average home values for all of Metro Atlanta. Remember, people do not buy houses in America or even in metro Atlanta. They buy a specific property on a street in a local community. Real estate is local and every market is different. Your local agent expert can help you understand the specific metrics in your local market. However, these metrics are a good general indication on what is happening in our market.

Now for the news…. The January index set a new 10-year low. The March 2010 index was the previous low before these past few months in Metro Atlanta. The current index reflects values similar to home values in the winter of 1999. We are returning to a more normal seasonal pattern which tends to see home values rise in the spring and summer months with drops in the fall and winter. The November index is 99.59 which is .44% down from last month and 6.96% down from January of last year. The root cause for these results are the aggressive prices of short sales and foreclosures in our market. Click on the link below to open the Excel spreadsheet that shows the details of the latest index.

Case Shiller Index Atlanta – January 2011 Index – Reported March 2011 

The peak of our market was July of 2007 according to the Case-Shiller index. Since July of 2007, our homes values have slipped 27.02%. We expect to see lower index numbers through February or March with increases in the spring and summer. If you average the Case Shiller Index for the past 12 months, we are down 22.95% from the peak. We expect the get to the 25% down range based upon the 2010 annual index over the next few months. We believe it is more effective to use the ”average of the past 12 months” or “trailing 12 months” as an indicator instead of reacting to a specific month. The big factor to watch will be the pace of short sales and foreclosures entering the market.

Remember, you will not know the bottom of the market until it is already passed. We believe that we are seeing the bottom of the market this winter and early spring. The AJC recently published a report from the Economic Forecasting Center at Georgia State University that predicted we would see over 60,000 jobs in 2011 and over 78,000 in 2012. A report from the Atlanta Regional Commission forecasts 3 million new residents in the next 30 years. Our conclusion is that we are seeing the bottom of homes values for Metro Atlanta but do not expect a robust recovery. We expect to see annual home values slowly increase over time with a few bumps along the way.  In approximately 2013, we expect to see a seller’s market return and higher than normal appreciation for a few years.  Contact us to learn more about future predictions and how that impacts your decisions.       

If you look at the average annual Case-Shiller index for each year, here is how homes purchased in recent years would compare to the current index:

  • Homes Bought in 2000 – Loss of 3.53%
  • Homes Bought in 2001 – Loss of 8.64%
  • Homes Bought in 2002 – Loss of 12.03%
  • Homes Bought in 2003 – Loss of 14.80%
  • Homes Bought in 2004 – Loss of 17.70%
  • Homes Bought in 2005 – Loss of 21.65%
  • Homes Bought in 2006 – Loss of 25.23%
  • Homes Bought in 2007 – Loss of 25.71%
  • Homes Bought in 2008 – Loss of 18.80%
  • Homes Bought in 2009 - Loss of 8.12%

Yes, we are slowly climbing our way out of this unprecedented housing crisis – but we are not there yet. So where will home values go from here? The key factors that will impact our home values include the following:

  1. Demand From Buyers (We expect demand to improve for 2011.)
  2. Mortgage Rates/ Credit Availability (Average mortgage rates in the past 50 years were 8%. We expect to see historically low mortgage rates but expect to see rates rising during 2011. In a few years, we expect to see rates 1-2% higher. We also expect to see adjustable rate mortgages and other more exotic loan options disappear in 2011.)
  3. Supply/ Inventory Levels (We expect inventory to remain at slightly low to normal levels with a heavier mix of short sales and foreclosures for the next two years.)
  4. Competition from Short Sales/ Foreclosures (We expect to see significant numbers of short sales & foreclosures for the next two years. Analysts predict that short sales and foreclosures will be over 60% of the transactions in 2011. However, we do not expect a flood of foreclosures that drives the overall inventory too high. Banks are not likley to harm their own values.)

You and your agent should be carefully watching the trends for short sales and foreclosures. Yes, we will continue to see some ups and downs along the way, but home values will rise again. In a few years, short sales and foreclosures will return to normal levels. The new homes inventory will remain low. That means we will see an undersupply of homes for sale and values will begin to rise. In 5 or 10 years, many will look back and regret not buying their dream home when they had the chance! Check back for our next posts with the latest facts and insight that can make you money!

Case-Shiller Index Reported February 2011

Tuesday, March 1st, 2011

The latest Case-Shiller Index was published on Tuesday, February 22, 2011.  As always, the index reports on data 60 days in arrears.  Therefore, the index reports Metro Atlanta home values for December 2010.  So what does the latest index show and what does that mean for home values in metro Atlanta? 

Before we provide the answer, we want to make two caveats.  First, the Case-Shiller index of home values is very different from average sale prices which only reflect what was actually sold in the market.  If lower priced homes are selling more, then the average sales price will show a lower value than what market value may be for higher priced properties.  This index also reflects “the averages” for all of metro Atlanta.  Remember, people do not buy houses in America or even in metro Atlanta.  They buy a specific property on a street in a local community.  Real estate is local and every market is different.  Your local agent expert can help you understand the specific metrics in your local market.  However, these metrics are a good general indication on what is happening in our market.   

Now for the news….  The December index set a new 10-year low.  The March 2010 index was the previous low before these past few months in Metro Atlanta.  The current index reflects values similar to home values in the winter of 1999.  We are returning to a more normal seasonal pattern which tends to see home values rise in the spring and summer months with drops in the fall and winter.  The November index is 99.92 which is .9% down from last month and 8.01% down from December of last year.  The root cause for these results are the aggressive prices of short sales and foreclosures in our market.  Click on the link below to open the Excel spreadsheet that shows the details of the latest index.

Case Shiller Index Atlanta – December 2010 Index – Reported February 2011

The peak of our market was July of 2007 according to the Case-Shiller index.  Since July of 2007, our homes values have slipped 26.78%.  We expect to see lower index numbers through February or March with increases in the spring and summer.  If you average the Case Shiller Index for 2010, we are down 22.5% from the peak.  We expect the get to the 25% down range based upon the 2010 annual index over the next few months.  We believe it is more effective to use the annual average indicator than reacting to a specific month.  The big factor to watch will be the pace of short sales and foreclosures entering the market.

Remember, you will not know the bottom of the market until it is already passed.  We believe that we are seeing the bottom of the market this winter.  The AJC recently published a report from the Economic Forecasting Center at Georgia State University that predicted we would see over 60,000 jobs in 2011 and over 78,000 in 2012.  A report from the Atlanta Regional Commission forecasts 3 million new residents in the next 30 years.    Our conclusion is that we are seeing the bottom of homes values for Metro Atlanta but do not expect a robust recovery.  We expect to see annual home values slowly increase over time with a few bumps along the way.     

If you look at the average annual Case-Shiller index for each year, here is how homes purchased in recent years would compare to the current index: 

  • Homes Bought in 2000 – Loss of 3.21%
  • Homes Bought in 2001 – Loss of 8.34%
  • Homes Bought in 2002 – Loss of 11.74%
  • Homes Bought in 2003 – Loss of 14.52%
  • Homes Bought in 2004 – Loss of 17.43%
  • Homes Bought in 2005 – Loss of 21.39%
  • Homes Bought in 2006 – Loss of 24.98%
  • Homes Bought in 2007 – Loss of 25.46%
  • Homes Bought in 2008 – Loss of 18.53%

Yes, we are slowly climbing our way out of this unprecedented housing crisis – but we are not there yet.  So where will home values go from here?  The key factors that will impact our home values include the following: 

  1. Demand From Buyers (We expect demand to improve for 2011.)
  2. Mortgage Rates/ Credit Availability (Average mortgage rates in the past 50 years were 8%.  We expect to see historically low mortgage rates but expect to see rates rising during 2011.  In a few years, we expect to see rates 1-2% higher.  We also expect to see adjustable rate mortgages and other more exotic loan options disappear in 2011.)     
  3. Supply/ Inventory Levels (We expect inventory to remain at slightly low to normal levels with a heavier mix of short sales and foreclosures for the next two years.) 
  4. Competition from Short Sales/ Foreclosures (We expect to see significant numbers of short sales & foreclosures for the next two years.  Analysts predict that short sales and foreclosures will be over 60% of the transactions in 2011.  However, we do not expect a flood of foreclosures that drives the overall inventory too high.  Banks are not likley to harm their own values.)  

You and your agent should be carefully watching the trends for short sales and foreclosures.  Yes, we will continue to see some ups and downs along the way, but home values will rise again.  In a few years, short sales and foreclosures will return to normal levels.  The new homes inventory will remain low.  That means we will see an undersupply of homes for sale and values will begin to rise.  In 5 or 10 years, many will look back and regret not buying their dream home when they had the chance!   Check back for our next posts with the latest facts and insight that can make you money!

Case Shiller Index Reported January 2011

Tuesday, January 25th, 2011

The latest Case-Shiller Index was published on Tuesday, January 25, 2011.  As always, the index reports on data 60 days in arrears.  Therefore, the index reports Metro Atlanta home values for November 2010.  So what does the latest index show and what does that mean for home values in metro Atlanta? 

Before we provide the answer, we want to make two caveats.  First, the Case-Shiller index of home values is very different from average sale prices which only reflect what was actually sold in the market.  If lower priced homes are selling more, then the average sales price will show a lower value than what market value may be for higher priced properties.  This index also reflects “the averages” for all of metro Atlanta.  Remember, people do not buy houses in America or even in metro Atlanta.  They buy a specific property on a street in a local community.  Real estate is local and every market is different.  Your local agent expert can help you understand the specific metrics in your local market.  However, these metrics are a good general indication on what is happening in our market.   

Now for the news….  The November index set a new 10 year low.  The March 2010 index was the previous low before these past few months in Metro Atlanta.  The current index reflects values similar to home values in January 2000.  We are returning to a more normal seasonal pattern which tends to see home values rise in the spring and summer months with drops in the fall and winter.  The November index is 100.67 which is 2.53% down from last month and 7.89% down from November of last year.  The root cause for these results are the aggressive prices of short sales and foreclosures in our market.  Click on the link below to open the Excel spreadsheet that shows the details of the latest index.

Case Shiller Index Atlanta – November 2010 Index – Reported January 2011

The peak of our market was July of 2007 according to the Case-Shiller index.  Since July of 2007, our homes values have slipped 26.23%.  We expect to see lower index numbers through the winter months with increases in the spring and summer.  If you average the Case Shiller Index for 2010, we are down 22.13% from the peak.  The big factor to watch will be the pace of short sales and foreclosures entering the market.

Remember, you will not know the bottom of the market until it is already passed.  We believe that we are seeing the bottom of the market this winter.  The AJC recently published a report from the Economic Forecasting Center at Georgia State University that estimated our net job growth in 2010 at only 5000 jobs.  However, that same report predicted we would see over 60,000 jobs in 2011 and over 78,000 in 2012.  Our conclusion is that we are seeing the bottom of homes values for Metro Atlanta but do not expect a robust recovery.  We expect to see annual home values slowly increase over time with a few bumps along the way.     

If you look at the average annual Case-Shiller index for each year, here is how homes purchased in recent years would compare to the current index: 

  • Homes Bought in 2000 – Loss of 2.48%
  • Homes Bought in 2001 – Loss of 7.65%
  • Homes Bought in 2002 – Loss of 11.08%
  • Homes Bought in 2003 – Loss of 13.88%
  • Homes Bought in 2004 – Loss of 16.81%
  • Homes Bought in 2005 – Loss of 21.80%
  • Homes Bought in 2006 – Loss of 24.41%
  • Homes Bought in 2007 – Loss of 24.90%
  • Homes Bought in 2008 – Loss of 17.92%

Yes, we are slowly climbing our way out of this unprecedented housing crisis – but we are not there yet.  So where will home values go from here?  The key factors that will impact our home values include the following: 

  1. Demand From Buyers (We expect demand to improve for 2011.)
  2. Mortgage Rates/ Credit Availability (We expect to see historically low mortgage rates for an extended period with increases coming sometime in the second half of 2011.  We also expect to see adjustable rate mortgages and other more exotic loan options disappear in 2011.)     
  3. Supply/ Inventory Levels (We expect inventory to remain at normal levels with a heavier mix of short sales and foreclosures for the next two years.) 
  4. Competition from Short Sales/ Foreclosures (We expect to see significant numbers of short sales & foreclosures for the next two years.  Analysts predict that short sales and foreclosures will be over 60% of the transactions in 2011.  However, we do not expect a flood of foreclosures that drives the overall inventory too high.  Banks are not going to harm their own values.)  

You and your agent should be carefully watching the trends for short sales and foreclosures.  Yes, we will continue to see some ups and downs along the way, but home values will rise again.  In a few years, short sales and foreclosures will return to normal levels.  The new homes inventory will remain low.  That means we will see an undersupply of homes for sale and values will begin to rise.  In 5 or 10 years, many will look back and regret not buying their dream home when they had the chance!   Check back for our next posts with the latest facts and insight that can make you money!

Top 10 Home Improvements Under $5000

Tuesday, January 25th, 2011

RISMEDIA — HomeGain.com, a website offering Web-based home values, announced that it has released the results of its nationwide home improvement and home staging Home Sale Maximizer survey.

HomeGain surveyed nearly 600 real estate professionals nationwide and configured a list of the top 10 do-it-yourself home improvements that cost under $5,000 and benefit sellers most when they sell their homes.

According to the HomeGain survey, the top five home improvements that real estate professionals recommend to home sellers based on average cost and return on investment (from highest to lowest ROI) are:

1. Cleaning and de-cluttering – ($290 cost / $1,990 price increase / 586% ROI)
2. Lightening and brightening – ($375 cost / $1,550 price increase / 313% ROI)
3. Home staging – ($550 cost / $2,194 price increase / 299% ROI)
4. Landscaping – ($540 cost / $1,932 price increase / 258% ROI)
5. Repairing electrical or plumbing – ($535 cost / $1,505 price increase / 181% ROI)

Cleaning and de-cluttering continues to rank as the top suggested home improvement (since the survey was originally conducted in 2000), recommended by 99% of real estate professionals, costing less than $300 and returning a value of nearly $2,000 to the home’s sale price, or a 586% return on investment.

“Sellers need to prepare their homes for sale before putting them on the market,” said Louis Cammarosano, General Manager at HomeGain. “Homes that have initial appeal have a better shot at selling faster and closer to the asking price than homes rushed to the market with no improvements.”

Rounding out the top 10 low cost, do-it-yourself home improvements includes: updating electrical systems and/or plumbing, updating the kitchen and bathrooms, replacing or shampooing carpets, painting interior walls, repairing damaged floors, and painting the outside of the home.

The home improvement projects with the highest price increases to a home’s resale value are updating the kitchen ($1,265 cost / $3,435 price increase), followed by painting the outside of the home ($1,467 cost / $2,222 price increase) and home staging ($550 cost / $2,194 price increase).

Bank of America Halts Foreclosure Sales during Investigation of Its Practices

Tuesday, December 28th, 2010

This article from RISMedia provides information on the recent foreclosure halt from Bank of America.  Contact us to learn the details of trends in your local area. 

RISMEDIA, December 28, 2010—(MCT)—A Bank of America freeze on foreclosure sales spread Friday to the Inland Empire in California after the biggest bank in the U.S. announced it was broadening an investigation into its foreclosure practices to all 50 states.  The halt, which took effect yesterday, adds to growing concerns that lenders have been repossessing homes without following proper protocol.  Housing analysts said the moratorium could prolong a housing recovery in the Inland Empire, dragging out the foreclosure process for many homeowners and muffling buyers interested in purchasing distressed properties.  “(A halt on foreclosure sales) would have a chilling effect I think on the market, especially if other lenders follow suit in California because foreclosure sales make up a significant portion of all sales occurring in the state,” said Daren Blomquist, spokesman for foreclosure tracking firm RealtyTrac.

The Inland Empire has one of the highest foreclosure rates in the nation, with one foreclosure for every 113 homes.  In the Riverside-San Bernardino metropolitan area, about 30 percent of home sales are of bank-owned homes, or REOs, according to RealtyTrac’s most recent numbers. Statewide, foreclosed properties make up 25 percent of sales. 

A week ago, Bank of America announced a stop to foreclosures in the 23 states that require court approval in the process. Ally Financial and JPMorgan Chase have gone ahead with similar plans. California does not require a court order for foreclosure. 
But Friday’s moratorium represents the first move by a bank to halt foreclosures in all states to review foreclosure documents. Bank of America’s decision comes after widespread calls from consumer advocacy groups and public officials for a nationwide moratorium on foreclosures.  Assemblywoman Wilmer Amina Carter, D-Rialto, said Friday that she supported the bank’s moratorium.

“This will give us an opportunity to work out a plan so people can be helped and the banks can become stable enough to help the community thrive by providing resources for people to become homeowners again,” Carter said.  While the action does not stop the foreclosure process on delinquent borrowers, it prevents a foreclosed home from going to sale. Bank of America expects the moratorium to last “a few more weeks” while it assesses foreclosure documents, said Rick Simon, a Bank of America spokesman, in an e-mail. Simon said, so far, the assessment shows the bank’s foreclosure decisions were correct.

“Based on our review thus far, we are confident that the basic facts about debt and delinquency represented in past foreclosures are accurate,” Simon said.  Real estate experts said homeowners on the verge of foreclosure sales would temporarily be saved from eviction. But the moratorium only prolongs their problems, depending on how long the action lasts.  “This is just going to lengthen the time that this problem takes to correct itself,” said Tim Adams, a Realtor broker associate in Redlands. “All we’re doing is extending the pain as far as I’m concerned.”

But sellers in the Inland Empire who have been competing with bank-owned homes in the real estate market could benefit from the halt, Adams said. Bank-owned homes, which sell at lower prices, have brought down property values for non-distressed homes in inland neighborhoods, he said. Buyers also can use the time to get themselves financially ready to buy next year, he said.

News of the moratorium brought relief to Prakash Bhakta, a Fontana resident, who said he has been fighting a foreclosure sale by Bank of America set for next month. The moratorium gives him and his family at least a temporary reprieve from the sale, he said.

He said he has known that lenders improperly foreclose on homeowners, and the moratorium only brings attention to the issue. Bhakta last year filed a lawsuit against his former bank, Wilshire Credit Corp., for fraud in the foreclosure process. The notes on his property now belong to Bank of America, he said.

“Two years I’ve been fighting the system,” Bhakta said. “Now it’s being brought to the light.”

“They’d have to go find another house,” Green said.

The Associated Press contributed to this report.
Copyright (c) 2010, San Bernardino County Sun, Calif.
Distributed by McClatchy-Tribune Information Services.

Prudential Georgia Realty Introduces New Text Marketing Solutions

Tuesday, December 28th, 2010

At the recent Housing Summit, Prudential Georgia Realty introduced a new text marketing solution that is part of their growing suite of mobile solutions.  Over the past three years, PGR has made significant investments in an “advanced infrastructure” of marketing, technology, information resources and support.  These investments are paying off in results as the company has gained more market share than any other large brokerage.  Today, Trendgraphix reports that PGR is #1 for transactions, #1 for buyers and #1 for listings (aggregate brokerages in all FMLS counties). 

The new text marketing solution allows a consumer to use a unique 5-digit property code to get back property details on their mobile phone (Text “12345” to 85377).  Each property is assigned a unique code.  Custom codes for a new home community or other campaigns are also available (Text “NewHomes” to 85377).    

Text is already very popular with first-time home buyers and growing rapidly in the other age demographics.  This solution is a “one-step” process where the consumer immediately gets back the information versus other solutions that require the consumer to enter a property address or other code after receiving the first message.  Industry experts believe this “one-step” process is heavily favored by consumers who have very short attention spans and limited patience.  The onsite agent or other designated resources are notified by email and text that a prospect has made an inquiry.  This allows the sales team to follow back up, qualify the prospect and nurture the lead via the client relationship management platform.   

PGR is launching this service immediately.  “We are taking an early adopter solution and making it mainstream for our clients,” said Tony Floyd, Senior Vice President of Marketing for Prudential Georgia Realty.  “This is one part of our broader mobile strategy.  We already have several mobile search options with different options for branding.  For example, all our PGR websites offer a mobile property search that is branded to the agent or team.  These do not require any apps to be downloaded and can be used on any mobile device with internet access.  The system recognizes that a mobile user is searching and automatically converts to the mobile platform.  This is also full integrated to our lead management system.  In early 2011, we will also be launching more sophisticated mobile marketing campaign options including text campaigns and QR codes.  Look for more announcements in January.”

For additional information, contact your local Prudential Georgia Realty agent today.

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