The 1st annual HomeFinder.com Race for the Home was held in Atlanta on Saturday, September 25th. Prudential Georgia Realty was the exclusive brokerage sponsor and provided the 56 open houses for the event. PGR, SunTrust Mortgage and Weissman, Nowak, Curry & Wilco co-sponsored the grand prize of $20,000 – to be used as a down payment for the home of the winner’s dreams. The event benefitted the Susan G. Komen foundation.
This innovative event was intended to benefit our agents and clients during the fall and winter market. The result was an amazing success.
Race participants gathered at Piedmont Park to sign in and get some final instructions. Star 94 covered the event and did a great job of firing up the crowd of 208 teams. Dan Forsman, President & CEO of Prudential Georgia Realty welcomed the racers, thanked the sponsors and introduced Michael Hagan from SCVNGR. The game was powered by the innovative mobile gaming platform from SCVNGR which is funded by Google. Michael provided some final instructions and counted down the start to the game. Then it was off to the races!
Participants visited PGR open houses in Midtown, Decatur, Buckhead, Dunwoody and Sandy Springs. At each location, they were given a creative challenge question. These questions were designed to provide something interesting about each property. The participants themselves were real buyers that were playing to win the $20,000 down payment. Each property averaged 70-80 players for the 3 hours of the game. It was wild! The players had a great time. The most common question was – when are you doing this again!
The game ended at 1pm and the players all gathered at Max Lagers for the celebration event. Participants enjoyed food and some “special beverages” from the brewery. Then it was time to announce the winners. CBS Atlanta covered the event for the evening news. Michael Hagan from SCVNGR announced prizes for the top 10 racers. Starting with number 10, Michael called each of them on their cell phones to come up a get their prize.
Now it was time for the grand prize! The room was silent. The phone rang… the happy couple answered as their eyes grew wide and their hands began to shake. They screamed… they jumped for joy… they hugged… they cried! It was an incredible moment. Congratulations to Adam and Erin Jones!
They were married 3 months ago. They had been living with her parents to save money for a down payment of a home. They had been working with Cass Connor – a PGR agent from our Midtown office. They had been using the HomeFinder.com and PGR website extensively for their search. Now they are ready to work with SunTrust on their mortgage and WNCW on their closing! They will soon be happy homeowners. Yes, dreams do come true!

We look forward to our next Race for the Home event. We will be announcing details soon.



