Archive for the ‘Prudential Georgia News’ Category

Prudential Georgia Realty Introduces New Text Marketing Solutions

Tuesday, December 28th, 2010

At the recent Housing Summit, Prudential Georgia Realty introduced a new text marketing solution that is part of their growing suite of mobile solutions.  Over the past three years, PGR has made significant investments in an “advanced infrastructure” of marketing, technology, information resources and support.  These investments are paying off in results as the company has gained more market share than any other large brokerage.  Today, Trendgraphix reports that PGR is #1 for transactions, #1 for buyers and #1 for listings (aggregate brokerages in all FMLS counties). 

The new text marketing solution allows a consumer to use a unique 5-digit property code to get back property details on their mobile phone (Text “12345” to 85377).  Each property is assigned a unique code.  Custom codes for a new home community or other campaigns are also available (Text “NewHomes” to 85377).    

Text is already very popular with first-time home buyers and growing rapidly in the other age demographics.  This solution is a “one-step” process where the consumer immediately gets back the information versus other solutions that require the consumer to enter a property address or other code after receiving the first message.  Industry experts believe this “one-step” process is heavily favored by consumers who have very short attention spans and limited patience.  The onsite agent or other designated resources are notified by email and text that a prospect has made an inquiry.  This allows the sales team to follow back up, qualify the prospect and nurture the lead via the client relationship management platform.   

PGR is launching this service immediately.  “We are taking an early adopter solution and making it mainstream for our clients,” said Tony Floyd, Senior Vice President of Marketing for Prudential Georgia Realty.  “This is one part of our broader mobile strategy.  We already have several mobile search options with different options for branding.  For example, all our PGR websites offer a mobile property search that is branded to the agent or team.  These do not require any apps to be downloaded and can be used on any mobile device with internet access.  The system recognizes that a mobile user is searching and automatically converts to the mobile platform.  This is also full integrated to our lead management system.  In early 2011, we will also be launching more sophisticated mobile marketing campaign options including text campaigns and QR codes.  Look for more announcements in January.”

For additional information, contact your local Prudential Georgia Realty agent today.

The Home Source, REALTORS Merge With Prudential Georgia Realty

Wednesday, November 17th, 2010

The Home Source, REALTORS® announced today that they have merged with Prudential Georgia Realty.  “We are excited to add such a fine group of professionals to our company,” said Dan Forsman, Prudential Georgia Realty President and CEO.  “Together, we are the clear market leader for the Southern Crescent.  The real estate business is changing rapidly and our combined companies will be able to offer significant advantages for our clients.”

Founded over 25 years ago, The Home Source, REALTORS® has been one of the most successful independent real estate companies on the southside of Atlanta.  Today, the company has over 60 real estate agents and offices in Peachtree City and Newnan.

“We have always admired The Home Source, REALTORS® and the leadership of their parent company, Pathways Communities,” said Forsman. “In the past three years, Prudential Georgia Realty has consistently grown our market share more than any large brokerage.  Today, we are #1 in transactions, #1 in buyers and #1 in listings for Metro Atlanta, North Georgia, the Southern Crescent and West Georgia.  Our strategy was to build our business around delivering the most compelling value to our clients.  Our size and scale allows us to implement innovations at a faster pace than smaller companies.  While other companies were forced to cut their costs in recent years, we made significant investments in marketing, technology, training and support resources.  The best agents flourish with our advanced capabilities.  That is why we are so excited to add the talented agents from The Home Source, REALTORS® to our team.”

Doug Mitchell, founder and chairman of The Home Source, REALTORS® and Pathway Communities believes this joining of forces creates a powerful team that will redefine the Fayette, Coweta and Henry County real estate markets.  “We did extensive research on the leadership and capabilities of all the top-tier real estate companies.  In considering our options to join forces with other companies, Prudential Georgia Realty became the obvious choice.  They have a tremendous edge in marketing, technology, resources and international networks.  They also have the largest corporate relocation business in the metro area.  That means our agents will have access to more buyers.  We also have great respect for their leadership team and look forward to a long-term partnership between Prudential Georgia Realty and Pathways Communities,” said Mitchell.  “This merger is about making the best even better.  The talented agents from The Home Source, REALTORS® will thrive in this new environment. ”

The Home Source REALTORS® Peachtree City office will be combined with Prudential Georgia Realty’s existing office at The Avenue Peachtree City and the Prudential Georgia Realty office in Newnan will move to The Home Source, REALTORS® current location on Lower Fayetteville Road in Newnan.  Pathway Communities, the developer of Peachtree City, will continue to focus on developing new communities and will retain operations in Peachtree City.   

To learn more about the advantages of Prudential Georgia Realty for clients or to join our team, please visit www.PrudentialGA.com or contact one of our local offices.  To contact the Peachtree City office, please visit www.PeachtreeCity.PrudentialGA.com or call 770.487.8300.  To contact the Newnan/ Coweta County office, please visit www.Coweta.PrudentialGA.com or call 770.254.8333.  To contact our Fayetteville office, please visit www.Fayetteville.PrudentialGA.com or call 770.719.9400.  To contact our Henry County office, please visit www.HenryCounty.PrudentialGA.com or call 770.692.8050.

Race for the Home Winners Get $20,000!

Tuesday, September 28th, 2010

The 1st annual HomeFinder.com Race for the Home was held in Atlanta on Saturday, September 25th.  Prudential Georgia Realty was the exclusive brokerage sponsor and provided the 56 open houses for the event.  PGR, SunTrust Mortgage and Weissman, Nowak, Curry & Wilco co-sponsored the grand prize of $20,000 – to be used as a down payment for the home of the winner’s dreams.   The event benefitted the Susan G. Komen foundation. 

This innovative event was intended to benefit our agents and clients during the fall and winter market.  The result was an amazing success. 

Race participants gathered at Piedmont Park to sign in and get some final instructions.  Star 94 covered the event and did a great job of firing up the crowd of 208 teams.  Dan Forsman, President & CEO of Prudential Georgia Realty welcomed the racers, thanked the sponsors and introduced Michael Hagan from SCVNGR.  The game was powered by the innovative mobile gaming platform from SCVNGR which is funded by Google.  Michael provided some final instructions and counted down the start to the game.  Then it was off to the races!

Participants visited PGR open houses in Midtown, Decatur, Buckhead, Dunwoody and Sandy Springs.  At each location, they were given a creative challenge question.  These questions were designed to provide something interesting about each property.  The participants themselves were real buyers that were playing to win the $20,000 down payment.  Each property averaged 70-80 players for the 3 hours of the game.  It was wild!  The players had a great time.  The most common question was – when are you doing this again!

The game ended at 1pm and the players all gathered at Max Lagers for the celebration event.  Participants enjoyed food and some “special beverages” from the brewery.  Then it was time to announce the winners.  CBS Atlanta covered the event for the evening news.  Michael Hagan from SCVNGR announced prizes for the top 10 racers.  Starting with number 10, Michael called each of them on their cell phones to come up a get their prize. 

Now it was time for the grand prize!  The room was silent.  The phone rang…  the happy couple answered as their eyes grew wide and their hands began to shake.  They screamed… they jumped for joy… they hugged… they cried!  It was an incredible moment.  Congratulations to Adam and Erin Jones! 

They were married 3 months ago.  They had been living with her parents to save money for a down payment of a home.  They had been working with Cass Connor – a PGR agent from our Midtown office.  They had been using the HomeFinder.com and PGR website extensively for their search.  Now they are ready to work with SunTrust on their mortgage and WNCW on their closing!  They will soon be happy homeowners.  Yes, dreams do come true!

The Happy Couple

We look forward to our next Race for the Home event.  We will be announcing details soon.

Prudential Georgia Realty Opens Buckhead Office

Monday, April 26th, 2010

Prudential Georgia Realty is pleased to announce the opening of our new Buckhead office.  In addition, we are also announcing the merger of Bo Bridgeport Brokers into our Midtown office.  Prudential Georgia Realty has grown market share more than any other large brokerage in Metro Atlanta and North Georgia in the past two years.  Trendgraphix reports that PGR gained more market share in units, sales volume, buyers, listing inventory and listing sold.  We are now bringing powerful new capabilities to clients in the Buckhead and Intown/ Midtown markets. 

The new Buckhead office is led by Buckhead native Bill Murray.  Bill was formerly with Harry Norman Realtors and has alreay established a significant team with over 30 exceptional agents.  The office is located at 3221 Peachtree Road and is curently open for business. The grand opening is scheduled for May 20th.  

The Bo Bridgeport Brokers merger adds 30 experienced agents to our Midtown team.  Led by Dale Modica and Anne Miller, the Midtown office is gaining market share fast.  Dale and Anne also joined Prudential from Harry Norman Realtors.  More details on this merger will be forthcoming in a separate press release.

Prudential Georgia Realty is delivering the future of real estate… now in Buckhead.  Contact us for additional details.

Prudential Adds New Leadership For Midtown/ InTown Market

Friday, August 21st, 2009

Prudential Georgia Realty is pleased to announce that Dale Modica and Anne Miller have joined as Managing Broker and Associate Broker for our MidTown office.  Dale and Anne were formerly the leadership team for the InTown Branch of Harry Norman Realtors.    

Dale Modica

Dale Modica has more than 21 years experience as a Realtor® in the in-town Atlanta area. Before joining Harry Norman, Realtors in 1997, he was the top-producing sales associate for another area broker for 13 years. Dale is a Life Member of the Atlanta Board of Realtors Million Dollar Club and in 1997 received the Atlanta Board of Realtors’ Phoenix Award.

Miller-Ann-lrg

Anne Miller is a lifelong Atlanta resident, and a product of the Atlanta public school system – attending Rock Springs Elementary on Lindbergh Drive, D.F. McClatchey Elementary on Loridans Drive and W.F. Dykes High School on Jett Road before attending Georgia State University.  Anne has been in real estate for 21 years and was the associate broker of the Intown office since 2003.

“Prudential is excited about the opportunity to expand our presence in the MidTown, InTown and Buckhead markets,” said Dan Forsman, President & CEO of Prudential Georgia Realty.  “Our company has made significant gains in marketshare over the past two years.  Our innovations in property marketing, agent skills development and agent support are showing in real results for our associates.  We are very pleased to be adding quality leadership like Dale and Anne to our team.” 

You may contact Dale or Anne at dale.modica@prudentialga.com or anne.miller@prudentialga.com.        

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