The new text marketing solution allows a consumer to use a unique 5-digit property code to get back property details on their mobile phone (Text “12345” to 85377).  Each property is assigned a unique code.  Custom codes for a new home community or other campaigns are also available (Text “NewHomes” to 85377).    

Text is already very popular with first-time home buyers and growing rapidly in the other age demographics.  This solution is a “one-step” process where the consumer immediately gets back the information versus other solutions that require the consumer to enter a property address or other code after receiving the first message.  Industry experts believe this “one-step” process is heavily favored by consumers who have very short attention spans and limited patience.  The onsite agent or other designated resources are notified by email and text that a prospect has made an inquiry.  This allows the sales team to follow back up, qualify the prospect and nurture the lead via the client relationship management platform.   

PGR is launching this service immediately.  “We are taking an early adopter solution and making it mainstream for our clients,” said Tony Floyd, Senior Vice President of Marketing for Prudential Georgia Realty.  “This is one part of our broader mobile strategy.  We already have several mobile search options with different options for branding.  For example, all our PGR websites offer a mobile property search that is branded to the agent or team.  These do not require any apps to be downloaded and can be used on any mobile device with internet access.  The system recognizes that a mobile user is searching and automatically converts to the mobile platform.  This is also full integrated to our lead management system.  In early 2011, we will also be launching more sophisticated mobile marketing campaign options including text campaigns and QR codes.  Look for more announcements in January.”

For additional information, contact your local Prudential Georgia Realty agent today.

This innovative event was intended to benefit our agents and clients during the fall and winter market.  The result was an amazing success. 

Race participants gathered at Piedmont Park to sign in and get some final instructions.  Star 94 covered the event and did a great job of firing up the crowd of 208 teams.  Dan Forsman, President & CEO of Prudential Georgia Realty welcomed the racers, thanked the sponsors and introduced Michael Hagan from SCVNGR.  The game was powered by the innovative mobile gaming platform from SCVNGR which is funded by Google.  Michael provided some final instructions and counted down the start to the game.  Then it was off to the races!

Participants visited PGR open houses in Midtown, Decatur, Buckhead, Dunwoody and Sandy Springs.  At each location, they were given a creative challenge question.  These questions were designed to provide something interesting about each property.  The participants themselves were real buyers that were playing to win the $20,000 down payment.  Each property averaged 70-80 players for the 3 hours of the game.  It was wild!  The players had a great time.  The most common question was – when are you doing this again!

The game ended at 1pm and the players all gathered at Max Lagers for the celebration event.  Participants enjoyed food and some “special beverages” from the brewery.  Then it was time to announce the winners.  CBS Atlanta covered the event for the evening news.  Michael Hagan from SCVNGR announced prizes for the top 10 racers.  Starting with number 10, Michael called each of them on their cell phones to come up a get their prize. 

Now it was time for the grand prize!  The room was silent.  The phone rang…  the happy couple answered as their eyes grew wide and their hands began to shake.  They screamed… they jumped for joy… they hugged… they cried!  It was an incredible moment.  Congratulations to Adam and Erin Jones! 

They were married 3 months ago.  They had been living with her parents to save money for a down payment of a home.  They had been working with Cass Connor – a PGR agent from our Midtown office.  They had been using the HomeFinder.com and PGR website extensively for their search.  Now they are ready to work with SunTrust on their mortgage and WNCW on their closing!  They will soon be happy homeowners.  Yes, dreams do come true!

We look forward to our next Race for the Home event.  We will be announcing details soon.

The photography best practices include the use of more advanced equipment and editing techniques to produce amazing results.  We are essentially taking very high-end photography practices and bringing them to the general real estate market.  The document attached shows some examples of these techniques.

Photography Best Practices

Prudential Georgia Realty is also implementing an extensive media and image management platform that automates the creation, distribution and management of photos, virtual tours, narrated videos and more.  We recognize that you only get one shot to make a great first impression for our seller clients.  The use of rich media solutions is a fundamental part of our award-winning Advanced Property Marketing System.  Since implementing this system, Prudential has quickly become the market leader for listings in Metro Atlanta and North Georgia. 

Contact one of our highly trained agents for more details today!