At the recent Housing Summit, Prudential Georgia Realty introduced a new text marketing solution that is part of their growing suite of mobile solutions. Over the past three years, PGR has made significant investments in an “advanced infrastructure” of marketing, technology, information resources and support. These investments are paying off in results as the company has gained more market share than any other large brokerage. Today, Trendgraphix reports that PGR is #1 for transactions, #1 for buyers and #1 for listings (aggregate brokerages in all FMLS counties).
The new text marketing solution allows a consumer to use a unique 5-digit property code to get back property details on their mobile phone (Text “12345” to 85377). Each property is assigned a unique code. Custom codes for a new home community or other campaigns are also available (Text “NewHomes” to 85377).
Text is already very popular with first-time home buyers and growing rapidly in the other age demographics. This solution is a “one-step” process where the consumer immediately gets back the information versus other solutions that require the consumer to enter a property address or other code after receiving the first message. Industry experts believe this “one-step” process is heavily favored by consumers who have very short attention spans and limited patience. The onsite agent or other designated resources are notified by email and text that a prospect has made an inquiry. This allows the sales team to follow back up, qualify the prospect and nurture the lead via the client relationship management platform.
PGR is launching this service immediately. “We are taking an early adopter solution and making it mainstream for our clients,” said Tony Floyd, Senior Vice President of Marketing for Prudential Georgia Realty. “This is one part of our broader mobile strategy. We already have several mobile search options with different options for branding. For example, all our PGR websites offer a mobile property search that is branded to the agent or team. These do not require any apps to be downloaded and can be used on any mobile device with internet access. The system recognizes that a mobile user is searching and automatically converts to the mobile platform. This is also full integrated to our lead management system. In early 2011, we will also be launching more sophisticated mobile marketing campaign options including text campaigns and QR codes. Look for more announcements in January.”
For additional information, contact your local Prudential Georgia Realty agent today.
